“What’s your problem?”

Think you have a copy problem? Maybe you do. But maybe you don't.

Many people think they have a copy problem ("What should I put on my hero headline!?") when what they really have is

• A messaging problem

• A positioning problem

• An identity problem

Here's a quick glimpse into what each of those sounds like, to help you identify where you’re at:

1. COPY PROBLEM

"We know who we are, how we're different, and even how we want to sound. All we need are the words to put it all together."

> You're ready for copy!

2. MESSAGING PROBLEM

"We know who we are and how we're unique. We just don't know how to communicate it in a coherent way."

> You'll need some messaging work before moving onto copy

3. POSITIONING PROBLEM

"We know who we are, but we're not really sure which differentiators to emphasize or what we can do to stand out among our competitors."

> You'll need to start with market analysis and nailing your offerings before moving on to messaging and copy

4. IDENTITY PROBLEM

"We really have no idea who we are."

> You'll need to craft a brand identity from the ground up, including your whats, whys, and hows. Copy will come in time.

Need help identifying where you’re at?
We’re happy to help!