Think like a strategist
Brand strategy masterclass
with Guy Gordon
Demystify brand strategy—and crack a real client brief—so you can do the same for your company, organization, or your own clients.
Live workshop | 10 spots | 9am - 3pm
< Call or WhatsApp to sign up
Said Guy once:
“It's a process born of integrity and the relentless search for truth, it’s agonising and ecstatic and wholly necessary and there are no shortcuts...”
Who’s this for?
Curious thinkers who love ideas, concepts, and creative problem solving
Professionals who have dabbled in brand strategy but feel there’s something missing
Creatives, copywriters, designers, CXOs, entrepreneurs, content marketers, storytellers...
On the day
Meet the Brief
Pre-vetted “blind brief” randomly selected by Guy
Golden rules and framework
Play Devil’s advocate (identify challenges etc.)
Morning Storm
Untangle confusion with “Miro”
Pair up and crack (AHA!)
Distill brand essence into organizing idea
Lunch Break
Food for thought
Uncover the Brand
Synthesize morning key insights
Translate insights to signature messaging + copy
“Dress” the strategy (visual concept for creative)
Leave with
- A replicable brand strategy process
Cohesive methodology; from brief to strategy
Blueprints to crafting a brilliant strategy deck
Guy's golden rules
A workshop toolkit to take home for clients
Confidence in the face of complexity
A collective breath. Cathartic clarity for you and your team :)
Our goals
To help you move from…
- Generating brilliant but disjointed ideas
- Feeling like you're faking it
- Wading through brand confusion
Towards…
→ Crystallizing a singular, compelling organizing idea
→ Strategizing with confidence
→ Uncovering a clear path to brand cohesion
The logistical stuff
FORMAT: ln person (10 participants)
LOCATION: The Jerusalem Botanical Gardens, Conference Room (includes access to the gardens)
DATE: Wednesday, March 15 9am-3pm
PRICE: 990 NIS+VAT
IMPORTANT: (1) Spots will be filled on a first come, first served basis.* (2) We’ll be doing some digital collaboration, so bring a laptop.
* A spot is considered filled once payment is received.
< Call or WhatsApp to sign up
Meet Guy
Raised in Dublin, educated in London, schooled at Saatchi & Saatchi, Guy is a diehard strategist who believes in the potency of ideas to shift perception and alter behaviour. After an award-winning career as an ad agency planner, he went solo as an agnostic strategist working with brands big and small across an eclectic range of verticals.
“Guy’s words are genteel but his ideas are lethal bowling balls that clear out lane after lane of cluttered thinking. A stellar professional in a league of his own.”
—Nathan Lyons | Storyteller @WeWork | Ex-Google
“Guy has mastered the craft of turning complex or seemingly mundane subjects into compelling and meaningful brand stories, that are not just told, but heard.”
—David Cavenor | Digital Innovation Lead, EMEA | Amazon Web Services
“When there are 1000 other voices competing for clients’ attention, Guy creates noise-canceling headphones for your clients so your core value proposition comes through in stereo quality.”
—Motti Sigel | Investor & Entrepreneur
“There are few people who know brand-building like Guy, and fewer still who can create a monumental impact on the businesses they work with.”
—Amos Weiskopf | Head of SEO, Ourcrowd
“Guy’s patience, listening skills, keen strategic thinking, creative genius and stewardship through a complicated process made his work invaluable to the growth and advancement of our organization.”
—Dina Rabhan | Strategy & Creative Consultant
FAQs
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Prior to the workshop, each participant will be invited to submit a brief for a brand in any industry or niche. Guy will pre-approve submissions making sure each brief has plenty of meat to work with. We’ll start the workshop by drawing one of these pre-vetted briefs out of a hat.
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We want everyone to be able to partake in the collaborative component of this workshop, part of which will be done on using Miro and other software. This really requires a computer. If you don’t have one and can’t get one, reach out and we’ll see if we can help.
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Yes :)
There is a field on the form where you can indicate if you are vegan or eat specific kosher certifications only. If you have allergies or any other dietary needs, please email us. -
We’re operating on a first come, first served basis. You’re guaranteed a spot once you’ve sent us a screenshot of your payment.
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Our preferred method of payment is Bit/Israeli bank transfer, but you can also pay with credit card via PayPal if needed.
We’ll send you the payment details along with the registration form. -
We hope you won’t have to cancel!
However, since life happens and we’re all human, here is the policy:
- Cancellations made before or on March 7 will be reimbursed 50%
- Cancellations made on or after March 8 will not be reimbursed -
Unfortunately, no. Spaces are non-transferable.