“How’d he come up with that?!”
Get inside the brain of creative master Shlomo Genchin.
Think Like a Creative: A hands-on creativity workshop led by Shlomo Genchin, award-winning ad copywriter and Head of Creative at Ground Up Ventures.
Live workshop | June 4 | 20 spots | 9am - 1pm
Said Edward de Bono:
“Creative thinking is not a mystical talent. It is a skill that can be practiced and nurtured.”
Who’s this for?
Curious thinkers who love brainstorming, finding brilliant insights, and generating creative concepts and ideas
Professional creatives, writers, designers, videographers, entrepreneurs, marketers, storytellers…
Anyone who wants to cultivate the ability to be creative on demand, or on a particular schedule
Learn by watching and doing
DIG.
– Juicy insights are just one good question away. Uncover what’s really going on in your customers’ world.
PLAY.
– Creatives just wanna have fun. Discover the insights and stories buried in all sorts of fun and funny media sources.
THINK.
– Where did that come from? Discover brainstorming techniques to help you generate ideas, no matter the brief or budget.
CREATE.
– Make it real. Bring your insights and ideas to life with words and visuals.
You’ll also
- Practice the skill of receiving live feedback on your ads.
- Get access to a huge collection of creative tools and resources.
- Get the opportunity to ask Shlomo anything about marketing, copywriting, and audience-building.
The logistical stuff
FORMAT: ln person (20 participants)
LOCATION: The Jerusalem Botanical Gardens, Conference Room (includes access to the gardens)
DATE: Sunday, June 4, 2023
TIME: 9am-1pm (+ optional shmooze time till 2)
PRICE: 500 NIS including VAT
NOTE: (1) Spots will be filled on a first come, first served basis. (2) We’ll be doing some writing and Googling, so bring a laptop, smartphone, or trusty pen and paper.
Meet Shlomo
Shlomo is an award-winning copywriter and content creator. He worked for brands like Siemens and Burger King and now works as the Head of Creative at Ground Up Ventures. He's also been named one of LinkedIn's top 200 creators.
“Shlomo Genchin's presentation at our Content Creation Conference in Berlin was exceptional. His mastery of the subject matter, exceptional communication skills, and passion for the subject left the audience spellbound. Highly recommended!"
— Mostafa N. | Global VP | Impactic GmbH
"Folks, Shlomo is the real deal. His approach to copywriting is inspiring, and his output is as sharp and and smart as can be. Highly recommended!"
— Eric D. Nelson | Creative Services Advisor | ITA Group
“"Thank you for energizing the team with some brilliant but simple ways to come up with awesome ideas."
— Sudish Balan | Co-Founder and Chief Business Officer | Tonic Worldwide
FAQs
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No way! Shlomo specializes in creative copywriting, but this workshop is not just for copywriters.
It’s about learning how to brainstorm and generate insights and original ideas — an invaluable skill in every industry (+ every area of life).
All you need is a curious mind and positive attitude to get 100% out of this workshop. -
Nope! If your billing address is outside of Israel, you’ll only need to pay ₪427 ILS.
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There will be a catered dairy lunch of bagels and sides, plus light snacks and refreshments throughout the morning.
The catering has a R' Rubin certificate. -
We want to accommodate your needs. Please email us by May 28th.
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Our preferred method of payment is in ILS via PayBox, Bit, or Israeli bank transfer.
You can also pay in USD with an ACH bank transfer, or via Wise.com.
All the payment details are listed on the signup form. -
We hope you won’t have to cancel.
However, since life happens and we’re all human, here is the policy:
- Cancellations made before or on May 28 will be reimbursed 50%
- Cancellations made on or after May 29 will not be reimbursed -
Register via the signup form.
Your spot will be held once you submit the completed form, including a screenshot of payment verification.
Looking forward to seeing you there!