Fear, guilt, and shame sell. But at what cost?
Inviting integrity and human connection back into our marketing.
Is ethical persuasion an oxymoron?
The business of persuasion can be a slippery slope. Learn a 5-question framework for creating ethically sound marketing materials and check out some businesses who are putting ethics first.
Agitate pain with empathy & tact
Pain points are often used in conversion copywriting, but they can come with a hefty price tag. Learn how to use them without making anyone cry.