Spit it out
Content mining lab
DIG | MINE | MAP
Uncover gold you didn’t know you were sitting on. You’ll come away from this 2-hour workshop with foundational insights about your brand and an actionable summary to guide your content creation for up to 3 months.
You know your stuff. Your audience should, too.
We’ll draw out your knowledge, expertise, and unique insights, and organize them into usable ideas for content creation.
This is a great fit if you…
HAVE LOTS TO SAY :)
You’re a small business owner or in-house marketer who is passionate about your field, service, product, or operations.
HAVE AN ENGAGED AUDIENCE
You have an active email list or engaged social media following.
CREATE YOUR OWN CONTENT
You have a content team or the ability to create content on your own.*
*We offer done-for-you blogs and emails as optional add-ons.
“Orit and Miriam know how to take all the knowledge you have inside you, bring it out, and structure it.”
"The beauty of working with Orit with Miriam is that they genuinely focus on you and give you so much room to stretch and grow, but in such a calm and enjoyable way.
There's so much value in sitting and chatting with people who understand content, who understand marketing, who understand what kind of content is going to showcase your best capabilities and put your best foot forward. Working with people like that, like Orit and Miriam, is just phenomenal.”
— Irit Levi, Founder, Day-by-Day
You may be wondering…
Will you help me define my overall content strategy?
We’ll offer some general content strategy suggestions, but this workshop is for brands who are already clear on their strategy and just need help figuring out what to say. We are happy to recommend a content strategist if you want to start there.
Will I come away with ready-to-post content?
Not exactly. You’ll come away with an organized write-up of everything we spoke about + additional ideas divided by topic and channel (check out a blank sample here), but you’ll be the one to turn those ideas into usable content. *TIP: You can use AI to turn our call recording into usable posts!
My area of expertise is extremely specific. Think you can be helpful?
Absolutely. We do extensive research before we meet to ensure we ask relevant questions that push the conversation beyond the basics. We love getting curious and sinking our teeth into new topics, from billing software to craniosacral therapy, and just about anything else.
What you can expect
Check out a blank sample of the summary you’ll receive within a week of our workshop.
How it works
AGENDA
Preliminary research
Before the workshop, we’ll ask you to fill in a short questionnaire about your brand, audience, and industry. We’ll familiarize ourselves with your brand and the content you’re already creating.
Content mining lab
In this 2-hour workshop, we’ll ask you questions ranging from the big-picture foundations of your business to the minute details of your products, services, and operations.
We’ll listen closely as you speak, connecting dots you might not have been aware of and suggesting new directions for your content creation.
After the call
You’ll get a link to the recording, a transcript, and an actionable summary (like this one, but not blank!) to guide your content creation for up to 3 months.
$650 USD
INVESTMENT
*Retainer rates available