Artisan Design Studio had outgrown their branding. They had vastly expanded their scope and expertise since launching as a small, deliverable-oriented business. It was time to bring clients up to speed with a new look and new messaging.

We began by boiling down Artisan's core value propositions into the 3 attributes that we knew had to be heard through each word we wrote: high-end, trustworthy, and approachable.

Our research also revealed a few unique positioning advantages:

• Alignment-informed design — design not only looks right, but feels right

• One-concept design — getting it right the first time and avoiding the runaround

• Network of collaborators — they can bring their own team aboard (or works with the client's existing team)

• Long-term collaborative partnership — Artisan's approach is more relational than transactional

Finally, we worked with the founder on crystallizing Artisan's signature package and communicating it in a way that left no room for questions. (Except those we addressed in the FAQs 😜...)

The new website is a blend of powerful positioning and deep alignment with Artisan's core values and attributes.