Client
Netivot Academy

Industry
Special Education

A voice of hope for students with special needs

BRAND STRATEGY | POSITIONING | BRAND MESSAGING | BRAND VOICE | WEBSITE COPY

As a brand new special education school, Netivot came to us with a clean slate.

They knew they wanted to go heavy on the warm, familial tone, and their uncompromising emphasis on professionalism.

Hours’ worth of interviews with parents and staff unveiled a unique message. This was a school where the child’s needs truly are number one. A true partnership, where children with special needs aren’t just taken care of, but celebrated.

Netivot launched with a verbal identity that inspires trust, confidence, and hope.

smartmockups_latgjobs.jpg
smartmockups_latk196r.jpg
smartmockups_latk3lds.jpg
smartmockups_latkm9cl.jpg
smartmockups_latl2rah.jpg
smartmockups_latl5dgc.jpg

NETIVOT’S CORE ATTRIBUTES

  1. INVITING

    • Warm, family feel

    • Inclusive practices

    • All inquiries welcome

  2. HIGHLY PROFESSIONAL

    • Fully accredited staff

    • Everything done with legal backing

    • Evidence-based treatment

  3. MAKE-IT-WORK APPROACH

  • Won't be deterred by red tape

  • Will do whatever it takes to help the child succeed

  • Committed to school-home collaboration

— Excerpted from the Netivot Academy Brand Guide

ONE SIZE FITS ONE

The word Netivot (נְתִיבוֹת) — "pathways" in Hebrew — embodies our belief that when it comes to special education, there is no such thing as one size fits all. No two students are identical. And at Netivot, neither are their educational paths.

— From the Netivot Academy website

Frayda Cohen, Administrative Director

“It felt magical watching the way you turned the raw and scattered information we gave you into an accurate and beautiful portrayal of our work.”