Industry
Amazon & Walmart PPC

Client
IG PPC

The kings of the Amazon jungle

POSITIONING | BRAND MESSAGING | BRAND VOICE RESUSCITATION | WEB COPY PUNCHUP

IG PPC wanted to be seen as “the bad boys” of the Amazon PPC space with a brave, bold, risk-taking tone.

We created a unique brand voice that positioned them as rogue industry leaders — not only edgy, but the obvious choice over competitors and certainly over AI alternatives.

The new verbal identity breathed new life into their brand and positioned IG PPC as the smartest, savviest, and coolest option for anyone with an Amazon or Walmart presence.

IG PPC’s legit awesomeness is now obvious to anyone who spends a few seconds on their site. Mission accomplished.

smartmockups_lb4zaazm.jpg
smartmockups_lb4zkjth.jpg
smartmockups_lb50inoi.jpg
smartmockups_lb50xbhv.jpg

There’s Nothing Artificial About our Intelligence:

AI is great for generating keywords and optimizing a campaign, but try something a tad more sophisticated? Ah, you’ll quickly find you need real-life humans for that.

Luckily, our account managers are 100% verified humans! They can do distinctly human things like strategize, apply common sense, understand algorithm nuances, develop workarounds, and think outside the box.

They’ll customize strategic campaigns to help you efficiently scale your brand and outrank your competitors.

[Meet our Amazon Algo-Masters]

— From IG PPC’s website

Isaac Gross, CEO

“Phenomenal, phenomenal, phenomenal. Like reviving a dead person. Literally.”