Buzzit's super-branding-savvy founder knew exactly how she wanted to sound and be positioned. Great, on one hand.

But on the other,

(a) could we really please the founder who knew everything there was to know about branding?

(b) with thousands of marketing and media agencies doing exactly what Buzzit does, could we successfully communicate their core differentiators without sounding like everyone else?

A deep dive into the brand and competitive landscape helped us zoom in on the unique opportunities to stand out. Most prominent was their ability to accommodate their ultra-busy clientele, requiring minimal involvement and providing maximum return.

Client interviews revealed a messaging goldmine with dozens of soundbites we weaved organically into the copy.

Buzzit's resulting verbal identity is soft but strong, edgy but inviting, reliable but dynamic.

It calls out directly to "their people" and effectively communicates why they matter in a crowded marketplace.