Client
Zinque Studio
Industry
Design
A premium, poetic brand voice
BRAND STRATEGY | POSITIONING | BRAND MESSAGING | BRAND VOICE | WEBSITE COPY
Zinque is a boutique design agency dripping with elegance. They wanted their messaging to convey excellence and a premium experience.
Their founder is highly aspirational, with a larger-than-life conception of the power and impact of design.
Zinque’s elevated brand tone is a rare blend of poetry, strategy, and human connection. The founder described the verbal identity process as "magic." It captured her voice so clearly, she feels "like the website is me talking."
ZINQUE’S UNIQUE APPROACH TO DESIGN
We look at design as both an art and a science. An effective visual identity is both beautiful and highly effective — it reflects your ethos, values, and unique brand identity and attracts the right type of clients. That’s why we always begin the design process with immersive research into your market, audience, and positioning. We come up with original concepts and micro-attuned design options. We base everything — but everything — on evidence and research, so you know with confidence that the end result will represent you accurately and achieve its goals.
— Excerpted from the Zinque Brand Guide
Malky Schlesinger, Founder