A brand new women's co-working space in an Orthodox neighborhood of Jerusalem needed a name.

To ensure Orthodox working women would feel comfortable and welcome, the name had to say, “we’re homey yet professional, modest yet contemporary.”

We narrowed it down to 3 top contenders, and then chose the finalist together: OfficeOurs.

OfficeOurs is a playful twist on the term "office hours." It combines the associations of office — a professional place to get work done — and ours — a sense of belonging and shared experience.

It's fun, inclusive, and memorable.