Client
Opusuna
Industry
SaaS
More than ‘just’ another employee assessment
POSITIONING | BRAND MESSAGING | BRAND VOICE | MARKETING COPY
Opusuna is a one-of-a-kind assessment that measures employees’ team abilities and describes their workplace behavior with eerie accuracy. (It’s true — we tried it. Creepy.)
They wanted to ensure they weren’t sounding like yet another pre-employment assessment.
After a thorough deep dive, we crafted powerful messaging guidelines highlighting their core differentiators:
Their scientific method for building high-performance teams
Their behavioral, rather than personality-focused, approach
Opusuna now has a usable guide to help them move forward with new messaging that is crisp, clear, and confident.
BRAND VOICE OVERVIEW
Opusuna values alignment, joy in work, and positive work cultures. The messaging is confident and inviting, honest, but never offensive. Opusuna uses enough industry lingo to reassure its professional audience, but not so much as to be off-putting or difficult to understand.
HERE’S WHAT NOT TO SAY
“Optimize workplace function and maximize employee functionality with a behavioral assessment designed to expose behavioral tendencies, workplace synergy, and company compatibility.”
WHY NOT?
x JARGONY. Sounds like a bad joke!
x ROBOTIC. Talk to humans.
x DOESN’T RESONATE. "Should I trust you?"
— Excerpted from the Opusuna Brand Guide