Client
Neuro-Fun

Industry
Therapy Services

A friendly name for a playful therapist team

BRAND NAMING | POSITIONING | BRAND MESSAGING GUIDELINES

After relocating from Canada, this husband-and-wife therapist team left behind a thriving clinic and a strong reputation. They were ready to restart and build from scratch in a new country, and needed a name for their child therapy program.

They had initially chosen a name that was cumbersome and even misleading.

They needed a name that would communicate their whole-child program was professional and science-backed while also full of joy and play. Easy to say would be an added bonus.

Did we nail it? They thought so!

Hanna Baer, Co-Founder

“You helped us get to the essence of what we're all about, and found the words to capture it. The sessions were energizing and enjoyable, like throwing around a ball of ideas. At the end of it all, we got a name that we feel truly represents us and all parts of what we do.